NEW YORK, Aug 19, 2009 (BUSINESS WIRE) -- E*TRADE FINANCIAL Corporation (NASDAQ: ETFC) today released its Monthly Activity Report for July. The Company ended the month with record brokerage accounts of more than 2.7 million, including gross new brokerage accounts of 30,019 and net new brokerage accounts of 7,467. Total accounts ended the month at more than 4.5 million. Total Daily Average Revenue Trades ("DARTs") for July were 176,180 - a decrease of 10.3 percent from June and 3.6 percent from the year ago period. Brokerage related cash increased 6.2 percent in July, while security holdings increased 8.1 percent. This was offset by a $415 million reduction in Bank related customer cash and deposits, as the Company continued to execute on its balance sheet reduction strategy. This led to a 6.6 percent increase in total customer assets in the month and flat net new customer assets. Customers were net sellers of approximately $800 million in securities in July.